Agenda

Date and TimeTitle
Jun 10, 2024
1:00pm - 2:00pm (Eastern)
Welcome Remarks from Katie Smith Sloan & Monday's Keynote Presentation: Courage in a New World featuring David Gehm

All it takes is one courageous idea, one person or one conversation to ignite something bigger. Courage isn't just about facing your fears; it's about embracing them head-on and transforming them into opportunities for growth. Join us for this highly interactive keynote where David will share powerful stories of those who have fearlessly pushed boundaries, disrupted norms, and ignited courageous actions. He will invite us to look inside ourselves and tap the courage within.

Jun 10, 2024
2:15pm - 3:15pm (Eastern)
Artificial Intelligence (AI) & CCaH – Practical Information

Learn how AI can simplify data creation and deliver person-centered data for enhanced quality of life for members of CCaH programs.

Jun 10, 2024
2:15pm - 3:15pm (Eastern)
Hospital at Home: Acute Care Reimagined

During the COVID-19 pandemic, the Centers for Medicare & Medicaid Services and state health officials eased some regulatory restrictions to help healthcare organizations build their capacity, increase access to care, and reduce burdens on a strained workforce. These regulatory changes paved the way for a new program that provides acute-care services to patients in their homes. This session will present the story of Nascentia Health, a home care provider based in Syracuse, NY, which worked with a hospital partner to develop an Acute Hospital Care at Home (AHCaH) program. Presenters will explain how the AHCaH program works and the steps necessary to create and execute the program. Learn how to weigh the benefits and risks of an AHCaH program, choose the right partners, and measure outcomes.

Jun 10, 2024
2:15pm - 3:15pm (Eastern)
Actuaries, Risk Assessment, & Removing Barriers to Understanding CCaH Model

Continuing Care Actuaries has assisted in the development of two of the first four CCaH programs and currently works with approximately 80% of the existing operational programs. Learn how the CCaH model works to better understand how it can provide an alternative to the traditional CCRC/Life plan model.

Jun 10, 2024
3:30pm - 4:30pm (Eastern)
Serving the LGBTQ+ Population

Prepare your CC@Home program with the tools needed to reach the untapped LGBTQ+ demographic. The premiere organization for LGBTQ+ seniors, SAGE, will provide the necessary educational training for CC@Home staff, prospects, members and care givers to assure inclusivity and belonging for your organization.

Jun 10, 2024
3:30pm - 4:30pm (Eastern)
Leveraging Medicare Advantage Insights for CCAH Wellness and Marketing

This presentation aims to empower CCAH operators by providing them with the necessary skills to effectively utilize Medicare Advantage information. By harnessing this data, operators can proactively address and overcome common marketing objections, aligning their strategies more closely with the evolving needs of their members. Additionally, the session will guide participants in integrating these insights into their program’s wellness objectives, fostering more robust health outcomes and positioning the program for future partnership opportunities.

  • Understand Medicare Advantage Data: Gain a comprehensive understanding of the types of Medicare Advantage information available and how it can be accessed.
  • Overcome Marketing Objections: Learn specific strategies to use Medicare Advantage data to counteract common objections in marketing pitches and client conversations.
  • Develop Wellness Objectives: Discover how to apply insights from Medicare Advantage data to tailor and improve wellness programs, aligning them more closely with beneficiary needs.
  • Enhance Operational Effectiveness: Equip operators with the knowledge to use this data in daily operations to enhance efficiency and effectiveness in service delivery.
Jun 10, 2024
3:30pm - 4:30pm (Eastern)
LPCs & CCaHs Working Together

Though the continuing care at home model began over 30 years ago, some of the challenges in expanding these programs have often stemmed from concern that it will dissuade seniors from moving into a life plan community. Three organizations, from an original program, an eight-year-old program and a program established in 2023, will share their experiences describing their expansion of the organization's mission, market territory and revenue diversification. The panel will share various case studies supporting the symbiotic relationship of the program to the community as well as a discussion of the benefits and challenges of working together with the life plan communities, energizing the wait list, developing bridge programs and integrating wellness program with the communities.

Jun 11, 2024
1:00pm - 2:00pm (Eastern)
Enhancing Member Benefits through Concierge Services

This session explores how personalized concierge services can elevate the value of aging-in-place programs by offering members a tailored experience to meet their non-medical needs. Highlighting specific services and their impact, the session will delve into members' enriched experiences and Thrive at Home and LiveWell by Blakeford’s decisions to build partnerships that deliver exceptional satisfaction.

Jun 11, 2024
1:00pm - 2:00pm (Eastern)
Enhancing Independence: Technology for Everyday Living

Unlock the potential of technology to elevate the quality of life for older adults in their own homes. This session delves into innovative solutions that bolster independence and ensure safety, fostering enriched social engagement and enhanced well-being. Participants will gain insights into practical tools that not only empower older adults to confidently manage their personal care but also to nurture vital social connections. Discover how embracing these technologies can lead to a life of enriched autonomy and meaningful interactions with the community.

Jun 11, 2024
1:00pm - 2:00pm (Eastern)
State Oversight and Governance

Each state oversees and regulates CCaH programs differently. There are some states that do not have regulatory guidance established. Learn about the differences in state oversight and how you can work with state LeadingAge associations and local leaders to advocate for proper regulatory oversight so that you can successfully launch and operate a program.

Jun 11, 2024
2:15pm - 3:15pm (Eastern)
Overcoming Objections in the Sales Process

Derek Dunham, President of Varsity and John Spooner, Co-CEO of Greystone will share best practices to make Age in Place Programs (CCaHs) successful. Derek will discuss insights from the monthly roundtables he has hosted over the past three years and John will share sales advice to help close the sale. 

Jun 11, 2024
2:15pm - 3:15pm (Eastern)
Importance of Compassion in the Journey of Aging

Aging is a journey. A person’s needs can change rapidly due to a major health event such as stroke or their change in needs can be much more gradual. Everyone’s journey is different and unique and there is no crystal ball to know how the journey will go. In this session, we discuss information from the book “Compassionomics” by Dr. Stepehen Trzeciak and Dr, Anthony Mazzarelli on the scientific evidence that caring makes a difference. We will then discuss what role CCaH programs can play in adding more compassion to the medical, psychological, social and spiritual needs of older adults.

Jun 11, 2024
2:15pm - 3:15pm (Eastern)
Member Stories/ Member Panel

To age in your home independently, planning is essential. Your plan should include how and where you want to grow older. It should advocate for you, respect your choices and help you stay healthy and independent while remaining in your home. In this session, hear directly from 4 members of Continuing Care at Home programs across the country. Discover why they have chosen the CCaH model to be their plan for the future and help them age gracefully in their own home.

Jun 11, 2024
3:30pm - 4:30pm (Eastern)
Tuesday's Keynote Presentation: How Do I Do This?: Supporting Families in End-of-Life Scenarios featuring Anne Kenny

Navigating end-of-life scenarios can be daunting, but this session equips attendees with the tools to have meaningful conversations and provide compassionate support. We'll explore the societal reluctance to discuss death, then dive into practical strategies using the REMAP (reframe, expect emotion, map and align with goal, propose plan) framework. Attendees will learn how to sensitively broach goals of care, transition from curative to palliative treatment, and assist families through this profoundly difficult time. This session empowers aging services professionals to confidently guide patients and loved ones through the complexities of end-of-life planning and care. Leave with a renewed ability to have the tough talks and offer solace when it matters most.

Jun 11, 2024
4:30pm - 5:00pm (Eastern)
Closing Remarks/CCaH Survey Results

Dive into 2023 industry benchmarking data and explore the critical role of data collection and advancing research in driving the Continuing Care at Home sector forward.